People increase response rate online dating

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It’s a slightly ironic shift given how much of 21 century society is driven by demand for instant gratification, but one which many are welcoming.

But what has led to the increase in popularity of online dating?

“There used to be a stigma but when you get a certain critical mass of people doing it, the social norms shift which is what’s happened over the past four years,” says clinical psychologist Jessamy Hibbert.

“It’s become more normal, so these days people think, ‘Why haven’t you tried online dating? And the generation doing it now have all grown up online while when it was first out, that generation of 20-30 year olds hadn’t grown up with the internet in the same way.” With the online world becoming an ever-present part of our existence it was perhaps inevitable that we would begin shopping for love, in the same way we do for clothes, music and most other components of our everyday lives.

Throughout human history, changes in culture have always impacted the way we form relationships and the actual concept of the date itself is a relatively recent development.

Social historians believe ‘dating’ originally began as a facet of American culture in the 1950s, where men with cars could go out with someone they were interested in, and drive them away from their friends to a drive-thru or a mall in order to have some one-on-one time.